LOOKY HAIR is made of natural cotton fibres (Moroccan Gossypiumherbaceum).
This kind of natural fibre most closely resembles human hair.
The cotton fibres are electrostatically charged (negative). Human hair is naturally loaded with positives static electricity. Cotton fibres are naturally attracted to hair. Positive and negative are attracted to one another, just like in magnets. Some fibres will settle on the scalp, and camouflaging the base of the head.
The product contains no animal ingredients, such as wool (keratin), which can cause allergic reactions.